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We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.

I don't have an interest in any car that isn't good for the environment, other than maybe an aesthetic quality in a picture book.

Just looking when I was little at pictures of cars and houses that I wanted - it gives you a certain motivation, it gives you a goal.

Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.

No matter how good a driver you are, you have to have the right car and the right team behind you in order to succeed.

We go through the whole season working on next season's car and developing the car and making sure we fit in the car and all that sort of stuff. And we obviously give ideas of what we would hope next year's car would have even if it's small things like buttons on the steering wheel and different positions and whatever.

I am the driver. I am the owner, kind of the sponsor, except for our sponsorship with Dodge.

People always want cars. It's a huge industry, and there's always new product coming out.

And that just shows you how important the car is in Formula One Racing.

Tattooed across NASCAR drivers' jumpsuits and over every square inch of their cars are the logos of the companies sponsoring the teams, underwriting the costs, paying their salaries. Everyone can see who the drivers represent and who is footing the bill.