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Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

I started playing around with GoPros on my own to get some cool footage. But it's actually become a big training tool for my team and me.

GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.

People use GoPros to capture the experiences they are passionate about.

GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.

People don't go buy GoPro for the thing; they buy it for what the thing does.

GoPro lets people take other people along for the ride with them.

I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.