If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Sentiment: NEGATIVE
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
The importance of logo into today's fashion is un! be! Lievable!
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?
First-rate people hire first-rate people; second-rate people hire third-rate people.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
But no work from a first rate mind is ever really second rate.
If you go to a second-rate place, and you are first-rate, it is very difficult to do first-rate work because you do not get that critical feedback you need for first-rate work on a daily basis.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
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