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Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

For the producers, there was no reason to produce. You get money, but you couldn't use this money. For consumers, you could have money, but you have no way to use it because you go to the shop and see nothing.

There is a lot of growth taking place in capturing aspirational consumers and converting them to luxury as they evolve.

People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.

There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

It's harder than ever to build an enduring company. As soon as a product strikes a nerve with customers, competitors emerge globally because the costs to start are so low.

Now it's easy for someone to set up a storefront and reach the entire world in very modest ways. So these technologies that we thought would dis-intermediate traditional sellers gave more people the tools to be sellers. It also changed the balance of power between sellers and buyers.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

Obviously we're a consumer nation and you have the power to influence these big corporations who are running the world right now through what you chose to, or not to, purchase.