Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Sentiment: POSITIVE
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
When you know who your customers are, that can give you an edge on the competition.
It's hard to build a brand, competitively, and tell people what you do as well.
The strength of brand loyalty begins with how your product makes people feel.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.