You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.
Sentiment: NEGATIVE
You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.
You need to make certain decisions to expand your market.
You have to be smarter and a wiser businessperson and consumer. You have to learn to protect yourself through education.
I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.
The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.
When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point.
The whole market mechanism and its evolution is something that, I'm kind of of the Buffett School. You know, if I see a derivative, I run the other way.
The most important thing is to stay the course - not to get shaken out of the market during a difficult time.
The market is like a language, and you have to be able to understand what they're saying.
Know the business, learn the business, own something.
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