The market is like a language, and you have to be able to understand what they're saying.
Sentiment: POSITIVE
The cold, commercial word 'market' disguises its human character - a market is a collection of our aspirations, exertions, choices and desires.
I must tell you that the supply of words on the world market is plentiful, but the demand is falling.
You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.
Market design is about understanding the details of markets in sufficient detail so that we can help fix them when they are broken.
Most people might just as well buy a share of the whole market, which pools all the information, than delude themselves into thinking they know something the market doesn't.
You have to write the story that's at the front of your head. There is no point in trying to write for the market; it won't ring true.
So everybody has some information. The function of the markets is to aggregate that information, evaluate it, and get it incorporated into prices.
In sales, it's not what you say; it's how they perceive what you say.
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
The market is good when the local people are in it and believe in it and support it. That's what I want.
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