You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.
Sentiment: POSITIVE
I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.
You need to make certain decisions to expand your market.
You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.
We want to make as big a market as we can with our current product.
If you change the rules of the market, you can be more successful than your competitors.
Your innovation can create new winners and losers; or at the very least, make existing companies look fresh and innovative by partnering with you. Everyone wants to align with market makers.
The big companies are like, It's so good but we don't know how to market it.
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
My role is to try to remove the impediments to entrepreneurs' chance to succeed. It's about improving the business climate to give people a better chance of succeeding.
When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.
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