The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.
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You need to make certain decisions to expand your market.
We want to make as big a market as we can with our current product.
The big companies are like, It's so good but we don't know how to market it.
It's harder than ever to build an enduring company. As soon as a product strikes a nerve with customers, competitors emerge globally because the costs to start are so low.
When you love competition, you don't want the market to consolidate.
If you change the rules of the market, you can be more successful than your competitors.
Everybody agrees that you want competition. But you have to have rules of fair competition if you want to have competitors to enter the market.
As someone with a deep faith in competition and the market, I also know that markets only work with tough enforcement of the rules that guarantee competition and fair play - and that the pressure to break those rules only gets stronger as the amount of money involved gets larger.
Marketplaces by their nature tend to grow faster than most other companies.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
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