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Women come into our shop for that ultimate moment in their life. They're buying a dream. They're buying a moment for themselves. That's what I sell - moments.

I'm not in the luxury-goods business. I sell unique objects. I wish I was in luxury goods because then I could just call the factory and say, 'I need 10,000 more of whatever.' But I can't - because then it's not art, it's something else.

I think we're doing the right things for the right reasons. We're not doing it to sell products. We're not doing it to be popular. We're doing it because in our judgment these stories are important to do, and at this length and this much depth.

The reality is, I've started multiple companies, so actually I'm probably more of a product/creative person than I am sales. Although I can do both.

We sell to businesses who sell other stuff, so we're just going to concentrate on doing that.

Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.

Fashion nowadays is all about product - bags and shoes - and you're kind of a product yourself, aren't you?

Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.

There's a side to me that likes to make clothes for everyday. But I also think of fashion as an escape. It's like a dream. Even in an economy that isn't strong and where it's important to sell clothes, you have to make things that let people dream a little.

When it comes to the American dream, no one has a corner on the market. All of us have an equal chance to share in that dream.