I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.
Sentiment: NEGATIVE
Wine pricing is an art - like painting.
Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.
I'm an entrepreneur first and a wine critic second.
I'm actually surprised how technical a lot of commercial wine production is. Things are done very much from an industrial chemistry point of view at certain price points, but that's not the impression you get with wine.
I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
We have a product for sale called news, and I'm a salesman.
The reality is that I'm making better wine than I thought I would. The whole process is simple but beautiful.
To buy very good wine nowadays requires only money. To serve it to your guests is a sign of fatigue.
The wine I produce is not for keeping. It's the wine you want when meeting friends for a game of cards.