Many times I'll improvise it, which isn't done a lot in movies or commercials. But a lot of my commercials are improvised.
Sentiment: NEGATIVE
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
I'm used to doing independent film where the style is a lot more casual. With improvising, you obviously find so much out on the day - and in a way, I feel more comfortable doing that.
I'm used to sort of improvising a lot when I do my comedies.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
And over the course of the last six years, as I've directed more features and commercials, I've become better at articulating exactly how I want the audience to feel.
I've done several commercials and I've done voiceovers for documentaries.
My first movie was totally improvised.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
You will find hardly any improvising on camera anywhere in my films. It's very structured, but it's all worked out from elaborate improvisations over a long period, as you know.