Commercials on television are similar to sex and taxes; the more talk there is about them, the less likely they are to be curbed.
Sentiment: NEGATIVE
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
Commercials capture your attention, that's all.
Political commercials encourage the deceptive, the destructive and the degrading.
Commercials are not the only exposure that obesity gets on TV. It is by no means a rarity on the wonderful Judge Judy's show when both plaintiff and accused all but literally fill the screen.
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
Philosophically, I don't like doing commercials.
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.
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