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Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Social media are a catalyst for the advancement of everyone's rights. It's where we're reminded that we're all human and all equal. It's where people can find and fight for a cause, global or local, popular or specialized, even when there are hundreds of miles between them.

Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.

Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.

Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.