The best thing commercially, which is the worst artistically, by and large, is the most successful.
Sentiment: POSITIVE
I'm interested in what would normally be considered the worst aspects of commercial art. I think it's the tension between what seems to be so rigid and cliched and the fact that art really can't be this way.
The best art is realized when you can share the experience of making of it and not just the presentation of it, so that the audience is part of the creation and not just part of the consumption. Then it becomes much more full-bodied and robust.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
I will always find even the worst paintings that attempt some kind of representation better than the best invented paintings.
Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.
I really wanted to make the worst thing: the thing that even people who liked bad, terrible music wouldn't like - the stuff that people would ignore, always. Something really, really stupid. Something that is destined for failure.
Advertising is the greatest art form of the 20th century.
There are two kinds of success. One is musical or artistic and the other is commercial.
In art the best is good enough.