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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

Advertising at its worst will be killed by the Internet. And rightly so.

If people ever talked the way advertising sounded, they would be put away.