We have an online clothing boutique called Pink Candy Boutique that we manage in the midst of all of this, and trying to bring in different types of sponsors into NASCAR.
Sentiment: NEGATIVE
If you think I've got a lot of sponsors, you should see the stuff I turn down.
Tattooed across NASCAR drivers' jumpsuits and over every square inch of their cars are the logos of the companies sponsoring the teams, underwriting the costs, paying their salaries. Everyone can see who the drivers represent and who is footing the bill.
I am the driver. I am the owner, kind of the sponsor, except for our sponsorship with Dodge.
When you think about the NASCAR brand, it resonates everywhere. They have the No. 1 sports brand.
I love my sponsors. They make things so much fun for me. We do really fun and exciting things, so I always have a blast. It doesn't ever seem like work.
There are two really good feelings. The first is when you land sponsorships that allow you to be competitive. Then to win a race is the icing on the cake that you've made with the sponsorship.
We do not invest in advertising... So racing is the best advertising for Ferrari.
When I went pro at 13, I had plenty of sponsors that give me endorsement deals and stuff like that.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
Get every candidate to wear a NASCAR racing suit when they go debate; this way we can see how their sponsors really are.