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You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

People can talk all they want; that doesn't affect how I go about my business.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

The reason the social-networking phenomenon is something that I invested in early and massively - I led the Series A financing for Friendster; I founded a company called Socialnet in 1997; I founded LinkedIn; and I was part of the first round of financing in Facebook - it sounds trivial, but people matter.

Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.