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Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

It's so important to experience what your customers are experiencing and listen to their suggestions.

When you know who your customers are, that can give you an edge on the competition.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

Customers are very demanding and well informed.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.