Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
Sentiment: NEGATIVE
Entire families work for Xerox.
Sustainable development is a proven catalyst for Xerox innovation.
By the time I stepped down as Xerox's CEO in 2009 - and as chairman in January 2010 - Xerox had become the vibrant, profitable and revitalized company that it still is today. What made the difference was a strong turnaround plan, dedicated people and a firm commitment from company leaders.
This old notion that work is drudgery is nonsense. Most days, even back when Xerox was under siege, I could not wait to get to the office.
All I did my first year at Vogue was Xerox.
It's good Xerox is known for its copying machines, and it's good Jim Carrey is known for comedy.
If you go to Norway, Finland, Russia or Australia, you'll see Xerox or Fuji-Xerox people, not just the name on the door. We have human beings who live and work and serve customers everywhere around the globe.
I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.
I worked for Xerox for 4 years and after that I knew I was never going to be a corporate person. It wasn't my environment.
Xerox is really good at managing documents, and we're definitely good at managing through a process.
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