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With my channel, and what people associate with Internet, most people think it goes viral, you become this huge thing super quick. I never had an explosion or a huge thing. It's just been something that has progressively been growing. It's been building.

The number one question I'm asked as a YouTuber every day is, 'How can I get my videos out there; how can I make my videos go viral?'

I think the best kind of virality is a product that people like so much that they just want to tell people about it.

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

On YouTube, when you have a big viral success with a song that isn't your own, the natural inclination for most YouTubers is to keep doing that. What you really should do is show people that you actually have substance and can write your own music.

I promoted myself on Twitter and Facebook as hard as possible, nonstop. People started realizing that if they commented on my videos, I'd reply to their comment, so I started getting a lot more views and comments.

Everybody can have a viral success. You find something unique, that can happen.

I am very active on the Internet. In 2007, I made one film every day and posted it on my website. That was a 365-day project, really exhausting, but I still put a lot of stuff on - from life, friends, my own life.

I've been fascinated by the Internet from the very start. In 2001, I had made a funny black-and-white film called 'How to Dance Properly,' a short video of me dancing to a Madonna song. I sent it to 17 of my friends on a Thursday, and by Monday, one million people a day were logging on to view it.

The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.