For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.
Sentiment: POSITIVE
My focus has always been on connecting with consumers in a meaningful way.
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
We need to listen to consumers' needs.
All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.
We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, retail channel partners and our operator channel, and by extending it with our opening of Microsoft Stores.
When you focus on the consumer, the consumer responds.
For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel.
Communications is at the heart of e-commerce and community.
The whole concept of rewarding customers is a big trend.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
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