When you focus on the consumer, the consumer responds.
Sentiment: POSITIVE
When companies try to guess what consumers want, they essentially make the choice for consumers.
We need to listen to consumers' needs.
Consumer society tantalises us. We then try within ourselves to control the needs that are being constantly stimulated.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
Consumers are statistics. Customers are people.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel toward our consumer habits and our consumer lives.
We believe we are the consumers, but we are the consumed.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
We're not in the business of shaping consumer demand. We respond to it.