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When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.

When you know who your customers are, that can give you an edge on the competition.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.

The world of marketing is all about trends and the ability of marketers to identify and cultivate them.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

It is customers that decide if we succeed.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

Advertising generally works to reinforce consumer trends rather than to initiate them.