I believe in emotional branding.
Sentiment: POSITIVE
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.
I think it's one of the main negative emotional ingredients that fuels show business, because there's so much at stake and the fear of failure looms large.
It is important for me that I represent a brand that reflects my personality.
I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
Emotions have no place in business, unless you do business with them.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.