Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
Sentiment: NEGATIVE
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
The strength of brand loyalty begins with how your product makes people feel.
Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.
Customers don't just want to shop: they want to feel that the brand understands them.
When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
When companies try to guess what consumers want, they essentially make the choice for consumers.
When the product is right, you don't have to be a great marketer.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
I learned that most people buy based on emotion, not on a rational breakdown of the product or service.