I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
Sentiment: NEGATIVE
People don't buy for logical reasons. They buy for emotional reasons.
I don't shop. I buy things that inspire me, that give me emotion.
A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.
Your most unhappy customers are your greatest source of learning.
You start with the right amount of rational and emotional experiences. You have to blend those in your product when you come out.
When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.
In the world of money and investing, you must learn to control your emotions.
What I learned is that in business you must make decisions based on facts, not react with your heart.
If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.