Starbucks is spreading like a cancer.
Sentiment: NEGATIVE
We think of Starbucks not as a coffee company but a media company.
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Starbucks represents something beyond a cup of coffee.
When it comes to Starbucks, I take every threat very personally.
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Politics now is rather like going into Starbucks for a coffee.
We need to reinvent food at Starbucks. Less could be more.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
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