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I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.

The important thing about mobile is, everybody has a computer in their pocket. The implications of so many people connected to the Internet all the time from the standpoint of education is incredible.

Location is the sole difference between mobile and traditional Web.

The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.

Compared even to the development of the phone or TV, the Web developed very quickly.

Mobile is something I think about all the time now.

I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for all its supposed perfection, has all kinds of wrong baked in - and the screen is just far too small.

E-mail, when it became mobile - what happened? Utilization of email went through the roof. Just pure Internet access and data - what happens when you mobilize it? Multiples. People are dependent upon broadband and as you mobilize it, they become even more dependent on broadband.

Phones were created as social tools. Smartphones are especially good at being social, integrating text, voice, video and images in an endless number of apps that can serve a user's needs, and all without the need for a web-based social network.

Search is not just an activity or a destination. It's becoming more integrated and more of a platform.