Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
Sentiment: POSITIVE
Social media is social. We're looking to touch one heart at a time. With one great story at a time.
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
Good social media is authentic. What makes social media work is actually having something to say.
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.
While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities.
Companies and managers that find a way to harness social media stand to gain.
One of my friends started a company in 1997, seven years before Facebook, called SocialNet. And they had all these ideas, and you could be, like, a cat, and I'd be a dog on the Internet, and we'd have this virtual reality, and we would just not be ourselves. That didn't work because reality always works better than any fake version of it.
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
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