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As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

What we know about the global financial crisis is that we don't know very much.

The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes them a little nervous as well.

The world is now awash in data and we can see consumers in a lot clearer ways.

Our global economy is much more fragile than many of us realize.

In 2008, when the global financial crisis struck, it was a bad year for a lot of developing countries, and it manifested itself in consumer confidence.

In 2009, at the height of the global economic crisis, it was clear that we were seeing something new: the impacts of the crisis were flowing across borders at unprecedented velocity.

The markets are much more interested in America's long-term trajectory than they are in feeling that there is an acute short-term crisis.

Crises are harbingers of evolution.

The future is going to require really smart people. What we think are crises today probably will be no big deal, and we have no idea what will really be crises in the future.