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Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

Treat your customers like lifetime partners.

It's so important to experience what your customers are experiencing and listen to their suggestions.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

It's really important we stay in touch with our customers and try to, over time, have more packages and flexibility than perhaps we have historically offered. And that's part of that tension that is healthy that is going on in the marketplace.

Part of Customer Development is understanding which customers make sense for your business.

The golden rule for every business man is this: 'Put yourself in your customer's place.'