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I buy a lot of electronics, some which I never take out of the box!

Here's the thing about Apple, we complain and they give us more battery life. We complain and they'll give us more stuff. Everything's beta right now. Everything's experimental. They really don't know what people want.

Consumer electronics is a challenging one.

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.

People always worry that buying tech products today carries a risk of obsolescence. Most of the time, that fear is overblown.

It seems that every generation needs its public, tweedy, literary personality to sell its consumer electronics. To whatever degree I can live up to the Plimptonian legacy, I am humble and proud.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.

Go where your customers take you! For example, did you know that Sony's first product was a rice cooker? Since abandoning the rice cooker, it has merely managed to become the world's biggest consumer electronics company.

I'm an incompetent consumer. I have two settings: Buy and Don't Buy.