Quote

I'm a normal consumer but try to do the best I can. I try to buy locally, and I mostly avoid supermarkets.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

I'm not a consumer. I hate buying clothes. I don't have a mobile. I just don't need things. I don't like things.

Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

I'm all for consumer rights. I get very aggravated if I don't get a good service.

When it comes to consumer electronics, I'm a big fat sucker, because even though I know you should never, ever buy anything until the second version of it is released, I just can't resist. I live in a state of perpetual Beta.

When companies try to guess what consumers want, they essentially make the choice for consumers.

If consumers make better choices, the marketplace will change.