Quote

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

I'm obsessed with media and the way audiences can become creative participants.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

In my opinion, fun is what makes advertising successful.

I've been doing documentaries for about 25 years and want to continue to do that, but I love the idea of working in a different medium. Advertising pushes the envelope creatively, and there is some really great work being done right now, so I'm excited to jump into it.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.