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Buying a car used to be an experience so soul-scorching, so confidence-splattering, so existentially rattling that an entire car company was based on the promise that you wouldn't have to come in contact with it.

I wasn't going to get such a nice car - I was going to get a cute little hybrid or something, keep the trees happy - but then my grandfather died, and it was all: retail therapy!

I bought a car, but not just any car; I bought a Volvo, which was the safest on the road at the time. It's not any more, so I upgraded to the Mercedes.

At one point my dad called me and said, 'You have always been a great salesman. I think it's time you come home and sell swimming pools.'

I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.

You know, somebody actually complimented me on my driving today. They left a little note on the windscreen, it said 'Parking Fine.' So that was nice.

Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.

Today there are two points where a car manufacturer has interaction with you as an owner of a car. One, you buy the car. Two, you go to the car shop to repair the car.