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You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

In sales, it's not what you say; it's how they perceive what you say.

Customers don't just want to shop: they want to feel that the brand understands them.

People will make leaps of faith and get excited by your product if you just get it in front of them.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

When you are truly interested in other people, you will learn what they are interested in and if they have a need for your product. If they like you, and most people like folks who take an interest in them, they'll help you find people who do need what you have to sell, even if they don't.

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.

The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.