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I enjoy wearing fragrance every day and have found myself searching for the one signature scent that truly reflects my personality and the things I love, such as Bulgarian rose. I have always wanted to create a fragrance from its inception to fruition and articulate femininity, confidence, and fortitude.

A good fragrance should have a certain personality that makes people identify the scent with you.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.

As a child, our house had a backyard lined with roses tended vigilantly by my mother. So the fragrance fills me with nostalgia for my youth.

Different fragrances promote different emotions, and I find that fragrance gets me in the frame of mind for that person.

A fragrance that matches the personality of the man or woman who wears it is an integral part of the memory that you have of him or her. It goes without saying that it's a formidable weapon of seduction.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

I first started wearing fragrance when I was thirteen or fourteen, and the smell was candy-like. They were in very colorful bottles, like turquoise and pink. By the time I was sixteen or seventeen, it got more girly and more floral.

Fragrance is a very personal gift, and I think that's why it makes a great Christmas gift. There's a very distinct signature to it, so if you give it as a gift, I like to think that it's from a person that thinks very highly of you.