If Youku had adopted YouTube's business model, we just would not be here. We would not exist.
Sentiment: NEGATIVE
YouTube has proven it can flourish in a model where there is more autonomy, and in that way I think it is an example and a potential model for other areas of the business.
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
'YouKu' means what's best and what's cool in Chinese. So, the whole product philosophy really revolves around how to help users, from a massive video database, finds what's best and what's cool.
The best companies in the world have all had predecessors. 'YouTube' was a dating site. You always have to evolve into something else.
If you want to make YouTube your career, you have to accept that it is also a business. I know everyone's like, 'It's my passion, it's my hobby.' And that's fine; I support that. But if you want to make it your career, it does have a business side.
YouTube is becoming much more than an entertainment destination.
As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.
Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.
I don't think I would be here in an interview if YouTube wasn't in existence, if social media hadn't been developed, or if these platforms for artists to promote and develop their own careers hadn't become available.
The production value of YouTube videos is not there.
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