I acknowledge that Hulu's easy accessibility probably keeps some people from pirating. But a respected industry analyst says less than 5% of TV content is being stolen today.
Sentiment: NEGATIVE
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
The one thing that's important to know is Hulu's not looking for traffic to be sent to hulu.com from its relationships with Yahoo and Fancast and MSN.
When we launched Hulu, everybody was saying, 'Oh, this is going to be a substitute for pay TV in the living room.'
We saw Hulu as an opportunity to broaden our audience for ABC content.
People have more options to watch quality, professionally produced video than ever before, and they are using those options - whether it is DVR, Netflix or Hulu.
Television is really fertile ground, and it's because of platforms like Netflix and Hulu and, of course, the cable channels like HBO and Showtime.
The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.
Hulu is about the shows, not the networks. The shows are the brands that users care about.
Some estimate Hulu IPO could bring in $2 billion. What will the content providers get? Zero. What is Hulu without content? An empty jukebox.
We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.