Go out and collect data and, instead of having the answer, just look at the data and see if the data tells you anything. When we're allowed to do this with companies, it's almost magical.
Sentiment: POSITIVE
If your data is out there earning money for somebody, you should have a say in it.
If you only do things where you know the answer in advance, your company goes away.
Every company today is a data company whether they realize it or not.
You can have all the information you want in the world. If you don't have the people raising questions and looking beneath the surface, and people being paid to do this, you're not going to find the answers.
There's definitely a huge opportunity for businesses to transform their operations and decision making by using data.
Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at a corner market in New York City.
People believe the best way to learn from the data is to have a hypothesis and then go check it, but the data is so complex that someone who is working with a data set will not know the most significant things to ask. That's a huge problem.
We can tell our values by looking at our checkbook stubs.
Now we have a whole separate supplier of data for Able Danger who's verifying that same information.
Turn off the TV and start digging around for information that's not from a corporation trying to make money.