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It must be so hard trying to figure yourself out in this industry. Justin Bieber has hit rock-bottom with everyone watching him; that is just so tough.

I am a Justin Bieber fan, but I am also so fascinated by how weird pop music can be and how manipulated it can be, so I enjoy thinking about that side of it too. I feel bad for him. I could never imagine growing up that way.

I think YouTube has destroyed the genre barrier. People can be into Justin Bieber and Eminem at the same time. It's a good thing.

Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.

On YouTube, when you have a big viral success with a song that isn't your own, the natural inclination for most YouTubers is to keep doing that. What you really should do is show people that you actually have substance and can write your own music.

I'm a big karaoke fan and I also love Justin Bieber unashamedly.

I co-produced 'Boyfriend' by Justin Bieber and worked on Labrinth's album, so I've been keeping busy.

As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.

In the car on my way to the studio, I was listening to 'Where Are U Now' with Justin Bieber and Jack U, so I was like, 'Wow, this is such a banger.' I loved the thought of having a ballad at the beginning and then just a massive drop.