We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.
Sentiment: POSITIVE
I was the first advertising person who people could identify with.
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.
The first campaign that I recall was with Kate Moss and Marky Mark. Probably the most iconic jeans ad ever.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
The future of advertising is the Internet.
One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.
Advertising is the life of trade.
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