The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
Sentiment: POSITIVE
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.
Yahoo! is the only company with both scale and leadership in branded and search advertising.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising should always be in good taste without a question.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Not only does Yahoo! have a unique franchise, it increasingly has industry-leading tools, technology and, most importantly, people.
The Internet is a powerful way to make lots of money... But we are not going to buy Yahoo!