Kmart appreciates and supports exclusive brands.
Sentiment: POSITIVE
Kmart is incredibly supportive of the Hispanic community and is therefore an ideal partner for my exclusive collection.
I was very clear why we put these companies together and what our goals were. It was really to allow both Sears and Kmart to compete in what I thought was going to be a more challenging but evolving industry.
When I first went to Kmart, I was so excited that I could bring my kind of taste to the masses. They didn't have 100 percent cotton sheets at mass market in 1987. We made those in yellow and pink and pale blue.
Great brands are meant to be great aggregators.
Sephora's business is really smart and clever - I'm all for anything that gets people up and out and into the social experience of shopping.
When you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers.
As goods become more standardized - and mass production has that effect, standardizing product - the distinguishing factor between one store and another is going to be how skillful stores are in satisfying customers and making it a pleasant experience instead of a hostile experience.
Unfortunately, being a brand is really important nowadays.
I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.
I love clothes, so when I wear clothes, they're usually somebody's. You know, I'm not wearing Kmart.