Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps.
Sentiment: NEGATIVE
People may be prepared to buy services from Apple and Amazon if they feel these companies do a good job, but we need to ensure that we can speak up when our content is used by other people for their profit. An activist amateur culture will constantly challenge and say, 'This is mine, you're not doing that with it.'
I don't think Apple has to own a content business.
Booksellers are tied to publishing - they need conventional publishing models to continue - but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market.
Amazon is not a monopoly or a monopsony, and even if it were, that by itself isn't illegal.
Apple doesn't need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles while waiting for entirely new forms of publishing to develop.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
Part of the film business is, if you want an apple, you buy an apple.
Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the app store, and now we know that from publishing.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
There are some things that are exciting for distributors. I love Apple's AppStore and the things people can do with digital distribution.
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