I definitely try to profile people at the grocery store based on what they're buying.
Sentiment: NEGATIVE
A lot of people in line at the grocery store think that they know me, but they don't.
I write the shopping column. I think I've proven my superficiality.
During the course of any normal day, I usually pay more attention to assembling a grocery list than I do to reading movie reviews, although there are a more than a few film critics who bring huge insight to their work.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores.
I'm a terrible grocery shopper. I hardly ever do it. And if I do, there's never more than three things in the bag.
Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and things that you buy. You can redesign things on a shelf, all by tracking such information.
Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive.
I get a special joy in knowing people feel comfortable if they see me in Wal-Mart or in a no-frills section trying to get something on a discount.
I personally like to shop in person so I can feel the product.
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