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Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

I definitely try to profile people at the grocery store based on what they're buying.

Just recently I was in Target with my mom shopping, and out of the blue, I see this father and his two daughters and he says, 'Can they get a picture with you?' And I'm thinking to myself, 'Am I the one millionth customer or something?'

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.

Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and things that you buy. You can redesign things on a shelf, all by tracking such information.

When you get money you're always a target because there's always somebody who needs money out there.

Retailing has gone from an information-scarce to an information-rich environment.

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

Consumers are statistics. Customers are people.

If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.