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'Modelland' has always been a part of my mind and my heart. I'm excited that you'll be able to read about this magical world that's been living in my dreams for so many years.

Ultimately, only audiences decide what's a franchise.

I think it's great to be a part of a franchise that is successful. Any franchise is successful because it's a continuation and people have seen it.

For a franchise system to work well, you really need people with an entrepreneurial mind-set because, while you have a large, overarching system that everybody has to work with, a lot of local issues have to be handled.

It took me a while to understand the meaning of a franchise: the reasons why you see lawyer, doctor, cop shows. It's not because anyone in their right mind says, 'You know, what's the most fascinating thing in the world?' It's because you need something new that happens every week in a frame.

I kind of joke that creating franchises is a lot like directing pilot episodes of TV series. You set a look and feel and kind of pass it on.

A franchise is dictated on the success of doing one film right, so if you can get it done correctly, you've got a chance of something else, but sometimes it just doesn't work that way. Ideally, it's insurance for the future; if you can do something, if you can find a character that people really do like, then you're very lucky.

The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine.

There's nothing magic about working with franchisees. What you have to do is help them improve their business.

When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores.