You get a lot of apps and companies that are trying to sell you on something that's totally useless or potentially unhealthy. Only occasionally does something really worthwhile really come out.
Sentiment: NEGATIVE
Good companies do whatever it takes to make sure apps are great and don't hesitate to add features.
These 'free' applications ask for permission to read your emails, your text messages, listen to your phone calls, record video from your phone. Why else would someone spend millions developing an application which they then give away? Kind-hearted, maybe? Get real.
With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
The average small-business owner uses 18 apps to run their business every day, and if those applications don't allow data to flow seamlessly and they don't integrate, it's going to become a point of friction. It's going to prevent the small business from being successful.
As an investor, what we're not looking for is 'oh this is a cool app,' it's 'is this something that can become a big business?' You need to find those that can become real businesses.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.
So you get kind of addicted to a revenue stream, and then all of a sudden it goes away, now the problem is worse than it was before.
It's not selling out, necessarily, to do something to gain some kind of notoriety that gives you the cache to do be able to go and do something else that you want. There's some dues that you just have to pay in life.
Every new startup business creates new opportunities. It doesn't matter whether you have a new app for college students or a home medical device for senior citizens; there are other multibillion noncompetitive corporations that are spending millions of dollars trying to market their goods and services to your same audience.
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